What are you selling?

I read something that prompts me to ask this.

It sounds like a pretty obvious question but a very important one.

There are a lot of things being sold online and it is good to stop
and ask – what are they selling?

Product, information, hand holding?

Now let’s bring it home and ask ourselves – what am I selling?

Examples -
when I think of a Mercedes Benze car I think Luxury.

So they are selling luxury.

– TAG watches – cutting edge technology

– Rolex- status

– Apple – Innovation

– constantly sending buy me buy me emails to your list? –
just after my monney.

– ClickBank, Commission Junction, Paydotcom, Payspree,
JVZoo and Simple One Click – accessibility.

Time was when you needed a merchant account to sell online
and it cost an arm and a leg so enter…

Software – time saving…and so on.

Okay I hope this all makes sense and that you will take some
time to think about what you are selling as this may not be
what your subscribers or customers or clients see when you
are SELLING to them.

I guess this is why companies spend a lot of monney on branding.
They are trying to make a statement about what they are selling.
It is not necessarily the product itself.

I’ll leave you with this quote by Sandra Beckwith I read on a blog.

…we need to figure out what we WANT to sell (maybe vs. what we
ARE selling).

What are you selling?

Answer this before you start selling.

List Building – Why Build a List Anyway?

An obvious question no doubt but it pays to get the foundation right so……Let me try to explain with this scenario, (one often played out nearly every other day online)Newbie Internet Marketer (NIM) from now on, gets online and signs up to an affiliate program that pays 75 % commissions for product
sold at $100 each.Newbie then sends traffic (using Pay Per Click) to that affiliate website.

============================================
Research shows that it will usually take about 7-10 visits
to a particular website for our Newbie to make a sale.
============================================

So for argument sake lets say that for every 1000 clicks
(remember this is all paid for) 10 sales are made on first visit to
this website

Lets see how our NIM got on.

$100(Product) X 10 (Sales) = $1000 (Income)

Taking off  25% for the product owner = $750

1000 clicks @ .25c per click = $250

Therefore NIM makes profit  = $750 – $250 = $500

Yippee! Great. So what next? Let’s go get some more traffic for
another 10 sales. If we do it 10 times we make $5000…

==============
Yep, but WAIT…
==============

…lets look at what has really happened here.

What we have here is 1000 clicks, 10 sales, $500 cash and no repeat
income (sales).

Putting it another way, there are 990 potential buyers who NIM has
not considered. They may NEVER return to NIM’s website ever again.

Now I don’t know about you but I am certainly not in the habit of
bookmarking sites and even when I do I simply do not return.

Anyway, from another purchase of 1000 clicks we would probably stand
to lose 1980 potential buyers. Not good.

I should also mention that a good number of these 1980 would have left
their details if NIM gave them the opportunity. Now they will end
up on the affiliate product owners list. After all our NIM has no
list building system in place. The site owner would no doubt have
lead capture forms in place to capture names and addresses. Harsh
but true.

So what’s the point?
===============
Research has shown that there is no guarantee that the 1980 non
buyers will return to NIM’s affiliate website therefore NIM (not
his affiliate product owner) MUST have a list building system in
place to capture their contact details so he/she can follow them up.

He can then get them to return to his website sales page again and
again by educating, persuading and offering incentives to encourage

them to make a purchase of the product he is promoting or some
other one. In short, NIM gets the opportunity to make the extra 7-10
exposures or visits necessary to make a sale (this is where auto
responders earn their place in IM).

And what Do I Know?
==================

I have drawn the example above from my own personal experience
starting out online a couple of years ago when pay per click was
the rave.

I ran a Google AdWords campaign for an affiliate product and of
course made some sales and got the names of buyers but of course
not the names and addresses of non buyers. Nothing against my
affiliate web site owner but since I was not building my list I
was helping him build his. Yep. Again, harsh but true.

My commissions were paid on time and I learnt a lot about online
marketing.  I put it all down to learning. I had names of buyers
but nothing to follow up with. It was a cash in hand job. Don’t
make the same mistake. Start building a list before you start to
promote any online venture. This should be your online mission.

Get them on your list then redirect them where you want.

============================================
TIP: Send your prospects to your lead capture page first
before you send them to your affiliate web sales page.
You can’t do this if you are not building a list can you?
============================================

Surprised?
=========

It should come as no surprise then when you hear claims that an
online marketer sent one email to their list and made $25,000 in
36 hours or something similar. Do you think this is possible? Is it all
hype? Build your list and you can answer that question for
yourself.  I’ll tell you for free though that it is not all hype at all.

I hope the above scenario helps to explain why your online Mission
simply MUST be to build a list before starting or even contemplating
any product promotion online or offline.
In fine,
to really make it online (no matter your niche – including eBay and or
Amazon) you must have your own list of subscribers.

Once I realised the importance of building an email list I quickly set
about learning the basics like building a list building website using a
squeeze page, creating a simple giveaway product and setting up my auto
responder. This was from over 5-6 years ago and though
I am no guru but I have gone from no list to multiple lists, what about
you?

Consider this, you build a list to about 500 or 5000; you build a
relationship with them and find out what they need help with. You
then send an appropriate offer to your list via your autoresponder.
Some will buy and some will not. The percentage that buys from you
makes money for you!  Isn’t that why you are online?

LET ME PUT IT THIS WAY –

================================================
STOP WASTING M0NEY! If you are not presently building a list I
strongly advise you not to buy the next ‘best’ program until you
have your list building system in place. It’s that serious.
================================================

If you are not building your own list then… you are building
someone else’s!

Build your own list step by step!

Questions? Comments?

Send them to askwilld [@] List-Building-Success.com I would love to hear from you.

 

Continue reading

Can you really get rich selling $7 books?

Can you really get rich selling $7 books?

Tough question that.

The truthful answer is ‘yes’ BUT it is a tough way to do it.

It is not made easy by the fact that on a day to day basis we actually see a

lot of promotions are in the $7 type of range making it seem like the way to go.

Let’s see how feasible it is to actually get rich selling $7 videos or ebooks.

To make $100k from a $7 ebook would mean…

…selling 14,285 copies a year

OR

…selling 1,190 copies per month to make $8330 a month

OR

…selling 40 copies a day in order to make $280 a day

Make sense so far?

===========================================

We would just have to sell 40 copies each day for a year to make $100k.

===========================================

It certainly is doable BUT who wants to do it?

It is an enormous task to accomplish with a $7 product.

The reason is due to conversion rates.

Let’s see.

If your sales page converts at 4% (that is 4 out of every 100 visitors become

buyers) then you would need 1,000 visitors  a day to your sales page.

THAT MEANS YOU NEED TO GO THROUGH 1000 VISITORS TO GET 40 BUYERS!

So each 1,000 visitors = 40 buyers

so 5,000 visitors = 200 buyers

and 10,000 visitrs = 400 buyers

and 20,000 visitors = 800 buyers

and 40,000 visitors = 1,600 buyers

and so on

Quite frankly that’s just a lot of work for a $7 ebook.

Really?

Yes…there is a smarter way.

Let’s hear it!

Basically, you want to make more money with a smaller number of visitors to your

website because traffic conversions are not as easy as getting trafic itself.

I don’t care what others may say but traffic either costs you money or time or both.

Traffic conversion is another kettle of fish.

Take it from someone who started off using Google Adwords over 6 years ago and

then went on to write articles for traffic generation.

Moving on then…

Rather than trying to sell $7 products think of a higher ticket item you can sell.

That could be a 10 part Home Study Course for say $497 for instance.

Then sell the summary of 1 part as your $7 entry level product.

Once someone buys you want to convert them to a $497 buyer. That may seem like a

rather simplistic idea but that’s the plan to not waste all that traffic.

I have to point out that you would have to sell real value for $497 or whaterver but

it gives your buyer a more realistic prospect of achieving their online goal and you

making your $100k.

I have enrolled on coaching courses for $1997 and bought stand alone products for

$3-$97. I think my first $97 product was an ebook maybe 7 years ago! I don’t think

anyone buys ebooks for that amount of money anymore.

Anyway, I needed to further my online training so I purchased the high tickets. You

don’t get everything you are looking for in a $7 product. I create my own stuff and

know this to be true. I cannot realistically stuff all I know into a $7 ebook just as I

could not write all I knew in a 500 word article.

Moving on…

A $7 product can tell you ‘what to do’ but it just does not show you enough of ‘how to

do’. It just can’t. It would be unwieldy at 377 pages!

A higher ticket item on the other hand should have some sort of interaction and

 feedback system built in.

besides…

$1,997 x 10 = $19,970 (lesser number of buyers yet more money)

on the other hand

$10 x 1997 copies = $19,970 (a lot more buyers for the same money!)

No kidding but to make the big money you need to create and sell high ticket items.

The alternative is to sell a gazillion copies of your $7 ebook then what?

Sell some more $7 ebooks?

The real money is in the back end…the $497 or $1997 high ticket item.

You don’t start with the $1,997 item because no one knows you at first. Let’s face it

if I presented you with a $497 or $1997 product the first time you met me online

you would probably be very wary of me. Perfectly understandable too.

On the other hand we don’t need too much convincing to buy a $7 product.

In all honesty and I have sold a number of premium ticket items, the actual content is

probably no different to what is in a $7 ebook BUT the teaching is much deeper.

It will usually have some or all of the following.

- deeper instruction

- videos to show what needs to be done

- audio recording of live coaching

- personal coaching or email access

- private members forum

- question and answer sessions

- consultation and/or evaluation sessions

- and so on.

Basically I have paid small money to learn how to build a list for instance then gone

on to pay big money for a more detailed training like how to build a profitable online

business. One is part and one is whole where you put all the little pieces together

to get the full picture.

So you start out selling the small money course which forms part of the big money

course. The big money course is really what you are trying to sell…all the time.

Thing is you cannot sell the premium products if you don’t have any.

The small money training is to see who raises their hands so you can help them with

deeper training. Admittedly not everyone needs deeper training. You are however

creating stuff for those who do.

Make sense so far?

So…

Rather than creating a $7 product and then chasing thousands and thousands of

visitors to your site why not create a $97 or $497 course so you can sell less using

the very same traffic – the buyers of your $7 product!

I think that’s enough for today. Let’s continue in the next email to talk about the actual

product creation and creating what people want to buy because they need it.

Watch out for that email.

I am eager to know if and how useful this information has been for you.

Please send me any questions or comments you may have about what we have

mentioned so far.

Cheerio

Will D Kingshouse

Is product creation really important to the success of your online business?

 

I want to talk about Product Creation a bit..  I hope I can show you                                   some insight as to why I think it is important to the success of your                             online business …and not just mine.

Okay, let’s get started.

A lot of things online are supposed to have happened or should happen in                                        a flash.

It’s quite strange but if you did not get the desired results in a flash it’s like

you are a failure or your product is not going to work. 

I think this ‘flash phenomenon’  has kept a lot of marketers in business.

Yes, because we all seem to want the push button traffic and instant subscribers 

and so on. Very little mention is made of product creation which really does not                  happen in a flash.

Incidentally, each time we do buy one of those push button things we are buying a           product!

I believe some marketers capitalise on the fact that people don’t like the four letter 

word W-O-R-K so they go along creating ‘products’ but call them ‘flashes’

Here is the kicker though. The $7 entry level products are not what makes them money 

though. 

It is the fact they have a number of different products they can sell to their list of buyers.

If what you are looking for is long term wealth then you should not be spending too 

much time on $7 products either. Ooops.  Moving on then….let’s try a question.

Got a list?

Most people build lists and then send loads of affiliate offers to make money.

What I really mean is that they stay on the $7 level. You have to admit that 

it can get quite boring when every other email is an offer to buy something 

and usually within the same price range say $7-$37.

If all you have been doing is sending affiliate offers to your list however big 

or small it has to be said that you are not just blowing away a huge amount of traffic 

but you are also sending your list or buyer off to someone else’s stuff and inviting the 

competition.

Of course this doesn’t mean you should only sell your products as afterall you 

may not be able to provide all the training products your list or customers need.

That said, you have to consider to what extent you are prepared to lose buyers

and subscribers for a commission particularly if you clearly have no products of

your own.

How do you deal with the competition you have now created?

You have to accept that you have increased the number of emails your subcriber will

now receive – your emails and those of the other marketer.

One way or the other a choice has to be made between your emails and those                             of the other marketer.

Think about the impact this competition will have on…

…your open rates for instance. 

Email marketing is still one of the top ways that sales are made online as it 

allows you to inexpensively build a customer base and keep in touch.

If people are not however opening your emails because you just keep sending them all

over the internet when they do open your emails then they can’t click on your 

offers either.  Just sending your list from one new website to the next for a fast 

buck is a sure way to become invisible. This will inevitably lead to unsubcribes 

and ignored emails. 

I strongly believe you should create products to meet the needs of your list 

and not just trying to sell the next best thing because it promises some flash.

Get to know the people on your list – they are your market. Allow them get to know 

you and the ‘tailor made’ solutions you can provide…and yes some of this will

have to be from affiliate products but it will be to meet a need – not for a fast buck.

With your own products you can attract affiliates to your offer for a commission.

You actually can solve your traffic problem this way by building a buyers list. 

Rather than simply sending offer after offer we can build a list, find out what our

list needs help with, create or source the solution to sell it or give it away for 

free.

 

Creating Content for your niche

Hi It’s Will D here and in this post I want to look at Creating                                                     Content for your niche. You might have heard it said that                                                 Content is King online. Even Google needs it!

To create any meaningful content for your niche you will                                                      need to find out what problems people in your niche are facing.

It goes without saying hat your audience will be more
responsive if you are actually helping them deal with a
problem or challenge they are having.

You basically want to create relevant content (solutions)
to address these problems/challenges for your audience.

It goes without saying that if you do not know what
the problems in your niche are then you have got no way of
knowing what solutions or products to create.

Trying to force people to buy something from you that they
have not asked for is not always a good strategy.

I am sure you have probably received offers for products that
you know for sure will be of no use to you. In other words
that product does not solve your problem and because this is
the case you will simply not buy it.

There are several ways you can find out what the problems
in your niche are.

Let’s now look at a few of them.

1. Forums
One way of finding out what the people in your niche are
having problems with is to go to the places where people
in your niche hang out. For instance the forums.

People on forums, come together to talk about nearly
everything that relates to their niche. They will ask
questions of other forum members to help them with their
problem. What you will also find is that there will be a good
number of forum members posting solutions to these problems.

What you then need to do is to visit these forums and see what
questions are going unanswered. Once you’ve got say about
10 to 15 of these questions, you can go and do some research
and find out the answers and put together a short report.

You can then let the forum know that you have a report
that has answers to their problem. Most forums allow you
a signature link at the bottom of each post. You will have to
check what the rules of your chosen forum are as they frown
upon people who seem to be spamming the forum. Make
sure your report is good quality information that you are
helping the forum with.
Those that download your report are sure to be more targeted
than you guessing what people want in your niche.

2. Ask!
Another way to find out what people in your niche are
having problems with is to simply ask your list (if you have
one). Once you get the answers you can put a report or audio
or video together to address the problem.

3. Visit Blogs
You can visit blogs in your niche and again find out
what questions people are asking.

4. Visit Yahoo Questions
You can also visit Yahoo questions online to find out
what questions people are asking.

5. Check out other market places
How about visiting Google, Amazon, eBay, Ezinearticles
or other such sites to find out what is popular. Most times
this indicates what people want. It is a simple matter of
demand and supply.
As you can see this is certainly not rocket science and
it is quite easy for anyone to do the things I listed here.
Take those questions and research them and provide answers.
This might seem like a lot of work (an it is) however you will
be learning a lot more about your niche than a lot of people in
your niche. You will be POSITIONING yourself as an EXPERT.

Your solution:
Just write your answers like you are writing a few articles and
you can even submit them to places like Ezinearticles.com for
further recognition as an expert.

One main benefit of all this research is that you are not guessing
what people in your niche want since they have told you what they
want.

A lot of people do not relish having to create their own product.
The way around this is to get someone else to do it for you or
simply purchase Private Label Rights and edit it accordingly.

Once you’ve got your product together you can then offer
it on your opt in page for free or at a low cost.

If you sell it you will be building a list of proven buyers – this
is actually the best list you can get.

Please note that I am not talking about a 60 or 100 page
report. You just need enough information to get people
to your landing page or squeeze page, 10-15 pages will get
read quickly.

Of course once they join your list you can then create more
elaborate training for them.

Remember,
You can post your solutions to blogs, article directories
and even to your list.
I hope this helps.

If you have any questions on anything I have discussed here
please send me an email at: askwild@list-building-success.com

If you need help with creating content for your niche then the
following resource may be of help to you…

http://www.warriorforum.com/showthread.php?p=9066051#post9066051

Have a great day!
><> Will DeMarro

Something for the weekend!

Hi

I used to do this maybe a year or two ago and thought let’s try
doing it again.

I look for something I think appropriate and send out for the
weekend.

You might therefore get 2 emails from me. Please don’t get
mad. I saw this and thought it useful as it does answer some
of the questions I have been asked recently or in the past or
that I have even asked myself. I write a lot but I can’t possibly                                              write everything.

Questions like…

What do I sell?

Where to get product ideas?

Will they buy something that expensive?

Is there a market for that?

How do you protect your download? (see posts 21-23)

How much should I sell my product afterall everyone else seems
to be selling for $7?

Is the Warrior Forum just full of people who want o buy $7
products?

Is it just hype that people make $10,000 a month online?

and so on

Anyway you will find this story not so spectacular but it is
what worked for this Warrior and he chose to share. I have some
of his products too and without sounding silly there was really
not much there that made me go wow!

That said I have not yet made $25,000 in a month so I was
willing to learn.

If you are in the same boat as me then maybe you could learn
something here.

I’ll shut up and let you go check out the article.

Let me know what you think of it.

Have a great weekend!

God Bless

Will D

PS Check out the number of ‘Thanks’. I believe it’s because this article helped them. Did it help you?

http://www.warriorforum.com/war-room/15388-how-i-made-25-000-selling-simple-script-just-one-month.html

Where Does List Building Fit In With Making Money Online?

You have heard it said ‘build a list’ ‘build a list’ or ‘the money is in the list’ ‘the money is in the list’.
In this short piece I want to take a quick look at how list building actually fits into the whole make money online things and why a lot of focus is on building a list in the first place.There are 2 things that are VERY CRUCIAL for your online success

They are TRAFFIC & TRAFFIC CONVERSION

Traffic – the people looking for the solution you are offering and

Traffic Conversion – getting the people to buy that solution from you.

It is known fact that people DO NOT always buy on their first visit to your sales page AND getting them in large numbers to your website will cost you money or time!You need to do the best you can with the traffic already arriving at your sales page or landing page.

I found list building to be the best way to CONVERT my traffic to buyers. Not slick sales copy but list building.

Building a relationship with your subscribers, finding out what they need help with, sourcing or creating it and then selling it or giving it away at no dollar cost.It is that simple. Implimentation though isn’t :-)

I hope this somewhat explains why list building is important. I work on the basis that if you understand why you are doing something then you will be prepared to make it work. It works for me.

Anyway, here are the basic steps to building a profitable list. (I will deal with each one in detail in following posts.

1. The Right Mindset (contrary to what you may have heard you
won’t make money overnight!) Be prepared to work. It is also not about building a list and slamming that list with ‘buy me’ ‘buy me’ emails otherwise you will annoy your list and they will simply leave or ignore you.

2. Find a profitable niche and become an expert in it if you are not already one

(you might have to buy training or use your already gained skills for this).

3. Find out what the challenges in your niche are AND Create or Source solutions to address them in exchange for an email address so you can keep in touch OR create a low cost solution to build a buyers list. Buyers lists are somewhat more responsive than freebie subscriber list.

You want to create something that has value but is not the size of a phone book!

4. Write an email campaign (for relationship building and marketing). Don’t get bogged down wondering how often you need to send out emails. How many times do you call a friend? to tell them something exciting?

5. Build a list building website. Whoever comes to your squeeze page or opt in box can either join or leave. (Build a list step by step! shows how to do this).

6. Drive targeted traffic to your opt in box… You must have traffic to build your list and there are many sources available and they all convert differently. Some sources can cost a lot.

7. Ask your subscribers or customers what they are having problems with. (note their responses as this really is your next product).

8. Create the solution(s) from their responses.

9. Write sales copy for your new product. Basically explain why anyone should bother with your solution. Answer the top question people have in mind when faced with a buy decision. What’s in it for me?

Sell benefits not ‘hypnotic’ words or psychobabble.

10. Sell your product (solution) or give it away for free. Do it all again in a MASSIVE way and make profits!In fine I hope you can see where list building fits in to all this.In subsequent posts I will touch on each of the other areas.

I hope this piece has been useful.

Thanks

Will D Kingshouse

In the meantime if you need further help building a list then grab this build a list step by step training at:

Productivity Online- Something to think about…

I was not feeling tops today and just had to go to bed early.

Anyway, I woke up at 2217 hrs and decided to check my emails to
deal with subscribers questions and then read a few other emails
– you know the salesy type.

I simply wanted to take things easy as I had just sort of got my
strength back.

After dealing with a few emails though it struck me that I was
falling into the old routine of ‘mindlessly’ checking emails. I had
checked my subscriber emails but was now not looking for anything                                         in particular, I was just trying to reduce the number of emails in my
my inbox – I was simply passing the time.

I realised this and stopped the time wasting promptly.

Can you relate to this?

Let me ask you this?

What one thing do you need to do today to get you closer to
your goal?

…and what’s the next thing? …and the next?

My reason for asking is that I knew I had quite a few things to do
but thought nothing of mindlessly reading emails.

The truth is I was going to tire myself out reading emails that did
not really mean much and then not have the strength to actually
deal with what I really should have been doing.

Bottom line?

Focus on the one thing you really need to do…and do it! … and then                                      do the next one!!!

Otherwise you only realise a few hours later that you really have not                                       accomplished much at all. That can be quite frustrating.

I mean you turn on the computer at times and have no idea what you
need to get done. The end result is that you will tend to do what comes                                 easy to you and that usually is to ‘react’. You deal with what’s in your inbox.

The other scenario is that you know you have loads to do but you think…                                   let’s just check a few emails first which is cool if this only took 10 minutes                                 but 2 hours later you are still at it!

How come?

Well you have drifted into watching a few YouTubes or some
amazing limited offers and by the time you get back on track to
do some ‘real’ work you are tired or have to go pick up the kids
from school or some other important errand.

I am sure you can relate to some of this.

It would certainly be better to work on being productive and
focus on the things that need to be done.
I know this is not the latest Facebook strategy, or how to rank
No. 1 on YT in 48 hours and so on but it is very important as
times wasted cannot really be regained.

Think about it. If you freed up 1 hour or 2 hours instead of
wasting it on irrelevant things would you be able to complete 2
things or 3 things that really matter to you? I sincerely think so.

By the way you, if you want some help with increasing your
productivity so you can get more things done in less time then
you want to download this resource I put together for you.

Yes, download this productivity resource now and get productive.

Cheerio

Will Kingshouse DeMarro